INTEGRATED services
Suntec International has undertaken MICE venue consultancy projects in new developments as well as existing venues globally. Our rich experience in this key specialty field has allowed us the opportunity to build a robust international network across the different value chains in the MICE industry that provides the support needed for the unique requirements of our clients.
Internally, our team of industry experts brings well-rounded experience in the different disciplines, putting us in good stead to pilot MICE venue consultancy projects by offering highly integrated services during the pre- and post-opening stages. Our on-going experience in operating a successful MICE venue allows us to understand prevailing market sentiments and harness emerging trends to provide clients with more valuable and relevant insights.
Pre-Opening Services
Feasibility Study & MICE Market Assessment
To determine the overall MICE attractiveness of a destination, we work closely with clients to carry out an in-depth feasibility analysis to assess the market demand and supply climate - benchmarked against current and forecasted market conditions - in national, regional and international competitive landscapes.
Our team of professional consultants provides accurate, all-rounded insights into the profiling of different event segments, as well as upcoming industry trends to determine the viability, positioning, sizing and competitive readiness of the proposed MICE development.
Venue Design Optimisation
Venue design optimisation is important in establishing modern design standards that feature both aesthetics and functionality. We practise stringent and diligent consideration of factors that influence the attractiveness of the venue to organisers, and the potential impact on the operable effectiveness of the venue. Our venue design recommendations support operational efficiency and maximise spatial configurations and utilisation, with a focus on the integration of innovative technology.
Business Plan Development
We conceptualise go-to-market strategies that best fits our clients' requirements, and ensure operational and financial sustainability.
We do this by assisting our clients in developing a comprehensive business plan with a detailed strategic roadmap that identifies the frameworks and activity focus across different business units. This is achieved through the creation and validation of benchmarks, and the adoption of sustainable operational practices for the proposed venue. We work together with our clients to make preliminary financial projections, taking into account their business objectives and the prevailing market conditions.
Through detailed assessment of opportunities in the local, regional and international markets, we recommend the optimal event mix for the venue to maximise its occupancy potential.
Organisational Structure & Talent Acquisition
In accordance with the strategic direction of our clients' business, we assist by developing a well-defined resource organisation plan suited for the intended business scale and scope.
Through our expertise in the scope of work for the key business units within the organisation, we work with our clients to develop clearly indicated roles and responsibilities for each division, and subsequently make strategic staffing recommendations to ensure the right people are hired to drive the business forward.
Pre-Opening Facilitation Programme
We ensure that the venue is well prepared to enter into its opening phase with a holistic pre-opening facilitation programme. Pre-opening activities include the design of operating processes to optimise the cost efficiency for the venue, assessment on the requisite operating equipment, as well as budget development for on-going operations and capital expenditure.
Prior to the venue’s opening, we assist our clients by carrying out stress testing and validation exercises to ensure operational preparedness, consistency and stability. This allows us to provide our clients with a detailed understanding of their operational capacities and capabilities, to deliver the best possible experience when the venue opens.
Post-Opening Services
Venue Management & Operational Consultancy
Putting developed business strategies and plan into motion requires a highly capable management team to lead the venue to sustainable operational success. Depending on the scale and vision of the MICE venue, we advise on the most suitable operating model and customise procedures accordingly. We also support clients with procedures involved in appointing a venue operator.
To deliver top-notch solutions for our clients, we leverage our extensive venue management experience to determine the viability, positioning, sizing and competitive readiness of the proposed MICE development. This also includes operational and logistical solutions, people-flow systems and catering solutions.
Brand Transfer Opportunities
We offer our clients the opportunity to leverage on the Suntec brand name, providing good prospects for the MICE venue to gain instant credibility through a recognised quality seal. By doing so, we give clients access to our proven management and operational practices, allowing them to establish a head start in the industry.
Sales & Marketing Representation
Our years of experience in the MICE industry has led to us developing a sizeable business network globally, with industry players along different tiers of the value chain. This enables us to provide our clients with the sales and marketing representation they need in markets they lack access to, as well as lobby for key industry organisers and suppliers that are vital in the creation of business leads.